Singapore, 15 December 2021 — Choco Up, Asia’s largest revenue-based financing and growth platform announced today its US$1.5M funding partnership with Hong Kong-headquartered music tech start-up Soundbrenner. Founded in 2014 in Berlin, Germany, Soundbrenner is the creator of the world’s first wearable device for musicians, the Soundbrenner Pulse, later followed by the Soundbrenner Core. By combining wearables with cutting-edge software, Soundbrenner creates a music practice experience that is fun and rewarding, allowing anyone to learn and master any instrument.
With the new funding, Soundbrenner is poised to take its product development and market expansion to the next level. With retail distribution already well underway in the United States, Canada, Europe and Australia, the team will now focus on finding new distribution channels in other markets, including Japan, South Korea, China and more. Choco Up’s funding will also help enable Soundbrenner to make its long-planned entry into the music education market, providing both teachers and students with an immersive music experience like no other and enabling them to improve their timekeeping and craft.
In addition, the company will invest capital in research and development for its next-generation hardware and software products. These new software products include Soundbrenner Plus, a Software-as-a-Service (SaaS) subscription service that features Soundbrenner Learn, a comprehensive content library for mastering rhythm. The new innovations will complement an existing stable of cutting-edge tools for musicians including Soundbrenner Core, a 4-in-1 Smart Music Tool; Soundbrenner Pulse, the company’s pioneering Smart Vibrating Metronome; and The Metronome, a mobile app for iOS and Android that works standalone and as a companion for the wearables.
“We are looking forward to utilizing the resources we have acquired to work on new products to help connect musicians and make music practice a more engaging and pleasurable experience,” says Florian Simmendinger, CEO and co-founder of Soundbrenner. “We are grateful for the support from Choco Up, whose funding and growth platform will enable us to make inroads into regional markets and further expand our reach to musicians around the world.”
In June 2020, WIRED named Soundbrenner as one of the world’s best music apps & tools, coming in at #3 out of 20, and the company also ranked #17 out of 80 on a list of fastest-growing companies in the Greater Bay Area. To date, Soundbrenner has shipped over 100,000 wearables, and its products are available in music stores in over 40 countries. Their mobile apps are used by more than 700,000 musicians every month, with more than 8 million downloads so far, and counting.”
“While I’m no musician, I know that rhythm takes a lot of practice – and is one of the most tedious aspects of mastering any form of music. I am delighted that with this funding we can empower individuals to discover their own musical style and flair, and help young aspiring musicians everywhere to achieve their dreams,” said Percy Hung, Co-founder, and CEO of Choco Up. “Music is the universal language of mankind, and we are thrilled to be part of this journey with Soundbrenner.”
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