AirOps has secured a $15.5 million Series A funding round to expand its role as an all-in-one platform for generating and managing AI-based marketing content. As businesses increasingly rely on web presence for customer engagement and SEO, the demand for efficient content production tools has surged. AirOps aims to meet this need by offering a platform that not only generates text and images using large language models (LLMs) but also optimizes and manages the content at scale.
Initially, AirOps had a broader focus when it raised $7 million during its seed round in 2023, developing tools that allowed businesses to create AI-enabled applications. However, after listening to customer feedback, the team refined its approach to focus on content generation, an area where LLMs can deliver reliable results, despite some limitations in other tasks.
AirOps co-founders Alex Halliday and Matt Hammel discussed the company’s shift toward content management, emphasizing that while LLMs can produce vast amounts of content, ensuring the quality and alignment with a company’s brand remains a challenge. The platform addresses this by allowing businesses to integrate various LLMs through their own API keys and implement guardrails that maintain control over content quality. It also facilitates a smooth workflow, from generation to optimization, while keeping human oversight involved.
The company acknowledges the increasing presence of low-quality, LLM-generated content across the internet. Halliday noted that AirOps helps businesses turn internal knowledge and resources into high-quality content, reinforcing the importance of input quality in generating valuable output. He also highlighted the need for educating customers on using these models effectively, drawing on his previous experience running product at Masterclass.
The Series A funding round, led by Unusual Ventures and joined by Wing VC, Founder Collective, Xfund, and Alt Capital, will support the further development of AirOps’ product and go-to-market operations.
