New advertising technology or AdTech deployed on some advertising platforms allowed savvy advertisers and marketers to reduce the likelihood of ad frauds and increase the effectiveness of their ad spend.
Singapore – May 5, 2020 /MarketersMedia/ —
Big data on consumer spending behaviors in digital spheres like social media and search engines have been the talk of the town, more so during the current struggle for attention for businesses to survive.
Obtaining this critical information allows a business to better optimize their advertising budget to target the right audience for more sales. And understandably, businesses are shifting more focus to the digital realm, largely due to the rise of smartphone ownership and wide internet connectivity across the world.
According to eMarketer, the e-commerce sector is expected to continue its growth to $5 trillion by 2023, further confirming the need for businesses to tap into the online sector for a share in this sizable market.
However, resources poured into digital advertising without a clear understanding and analysis of consumer data often do not yield the desired Returns On Ad Spend (ROAS).
A common attributor to poor ROAS is ad fraud. Ad fraud is rampant in digital advertising and is reported to become the second most lucrative form of organized crime in the coming decade. Interestingly, the most common ad fraud is profiting through the generation of fraudulent and chargeable impressions or views of ads.
Ad fraud companies reportedly with an arsenal of 1.7 million unique IP addresses account for as many as 400 million questionable impressions a day and costing advertisers up to $5.2 million daily with little hope of reaching genuine prospects or generating any returns.
Fortunately, new advertising technology or AdTech has allowed savvy advertisers and marketers to turn this around by solving the problems and curb frauds in digital advertising.
For example, V-MORE is one such omni-channel platform that employs such technology to greatly reduce the likelihood of ad fraud. As a one-stop marketplace for useful products and with its unique “shop, save and earn” user incentivizing program, V-MORE is in an optimal position to test and implement new innovation and technology for the benefit of the masses.
At the forefront of V-MORE’s many technological advancements and measures to curb ad fraud and ensure real reach is the requirement for its users to sign-in before accessing most of its functions. This effectively reduces the likelihood of ad fraud from bots while securing authentic and unique user interactions for advertisers.
Unlike search engines, websites, and social media platforms, V-MORE with its AdTech allows advertisers to more accurately leverage genuine and meaningful data for their benefit. It also reduces the clutter of irrelevant and unrelated information, allowing advertisers to stand out amidst the stiff competition for attention and facilitates the eventual conversion of sales.
A new, authentic and more transparent standard of advertising and promotion through advertising technology deployed by platforms such as V-MORE may soon influence other channels to follow suit in order to solve the current problems, curb ad fraud and increase the effectiveness of advertising spend in the digital advertising industry.
Contact Info:
Name: Joanna Soh-Pereira
Email: Send Email
Organization: Macchiato Advertising Agency
Website: https://www.facebook.com/macchiatoadvertising
Source: MarketersMedia
Release ID: 88956343
