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Rethinking Connection: How a Former Bonobos Founder is Transforming Social Media

Merima Hadžić Avatar
Rethinking Connection: How a Former Bonobos Founder is Transforming Social Media

Maggie Stamets is a prominent Podcast Producer for TechCrunch, based in Denver, Colorado. With a background as the Brand and Content Manager for BUILT BY GIRLS, she has cultivated a strong interest in technology and a passion for fostering equitable and welcoming spaces within the tech industry. Her dedication to these principles shines through in her work, especially in her podcast “Found,” which is released every Tuesday. The podcast features insights from various entrepreneurs and tech innovators, shedding light on their journeys and experiences.

One of the key figures in the tech space that Stamets interacts with is Andy Dunn, the former CEO of Bonobos. Dunn has transitioned from retail to tech, founding Pie, an innovative app aimed at addressing the loneliness epidemic in America by facilitating real-world connections among users. This shift highlights an evolving narrative around social media and its role in fostering genuine relationships.

Dunn’s vision for Pie is rooted in a belief that social media has become overly virtual, often leading to feelings of isolation rather than connection. His experiences as a founder and his personal journey of relocating to a new city sparked the idea for this platform. He recognizes that while traditional social media platforms may connect users online, they often fail to promote meaningful interactions in real life (IRL). Through Pie, Dunn aims to empower users—referred to as “IRL creators”—to organize events and meetups based on shared interests, thereby nurturing community engagement.

Today, social media is often criticized for its negative impact on mental health and well-being. Users frequently encounter issues such as cyberbullying, misinformation, and an overwhelming pressure to present curated versions of their lives. These challenges can exacerbate feelings of loneliness and anxiety, counteracting the platforms’ original intentions of fostering connection.

Dunn’s insights into social media’s shortcomings underscore the urgency for change. Many users feel disconnected despite being “connected” online, leading to a growing demand for platforms that prioritize genuine human interaction over superficial engagements.

The rise of social media has significantly altered the way we communicate and interact with one another. While it has democratized information sharing and provided a platform for diverse voices, it has also contributed to a decline in face-to-face interactions. This shift has repercussions on various societal aspects, including community cohesion and mental health. The need to rethink our approach to social media is more pressing than ever.

Dunn’s creation of the Pie Creator Fund further illustrates his commitment to nurturing IRL communities. This fund aims to stimulate and support creators in building authentic connections among users. By focusing on community-building efforts, Dunn encourages individuals to step away from screens and engage in person.

This innovative approach not only addresses the loneliness epidemic but also promotes a new wave of social media engagement that values real-life interactions. Users are empowered to take charge of their social experiences, creating events that resonate with their interests and values.

As we explore new models for social media, prioritizing user well-being becomes paramount. Platforms must shift their focus from mere engagement metrics to fostering environments where users feel safe and valued. This emphasis on mental health can transform the digital landscape into one that truly supports its users.

Looking ahead, we can anticipate significant changes in how social media platforms operate. Companies may begin to incorporate features that prioritize real-world interactions, such as event planning tools or community-building resources. Dunn’s vision for Pie serves as a potential blueprint for these future developments.

By embracing a more holistic approach that integrates both online and offline experiences, social media can evolve into a more constructive force in people’s lives.

The future of social media lies in rekindling the sense of community that many users crave. Platforms that facilitate genuine connections will not only enhance user satisfaction but also contribute positively to mental health outcomes. As Dunn emphasizes through his work with Pie, fostering communities based on shared interests can lead to stronger interpersonal relationships and increased emotional well-being.

Maggie Stamets highlights the transformative journey of Andy Dunn as he rethinks social media through his app Pie. By focusing on fostering real-life connections and addressing users’ mental health needs, Dunn aims to create a platform that counters the loneliness epidemic plaguing society today.

As consumers of social media, it is essential for you to reflect on your own experiences with these platforms. Consider engaging with initiatives like Pie that prioritize meaningful connections and take steps towards enhancing your own well-being in an increasingly digital world. Embrace the opportunity to connect IRL and contribute to building vibrant communities around shared passions.


Featured image courtesy of Retail Dive

Merima Hadžić Avatar