Expanding into Southeast Asia: AIMA Showcases Fashionable Tech Vehicles at the Asiabike Jakarta, Leading the Electric Vehicle Trend Abroad
China – May 2, 2024 —
From April 30 to May 4, the inaugural edition of Asiabike Jakarta will be held at the Jakarta International Expo. AIMA, a leader in the domestic electric vehicle industry and a globally renowned brand in electric two-wheelers, was invited to participate. Alongside a host of outstanding domestic electric vehicle brands, AIMA ventured abroad to showcase the elegance of Chinese electric vehicle enterprises and products to Southeast Asia and the world. This event also highlighted China’s industrial efficiency and the unique charm of its leading global electric two-wheeler brands.
At the Asiabike Jakarta, AIMA featured its fashionable and technologically advanced vehicles, including the AIMA Luna, AIMA Meta Pro, AIMA Mach Pro, AIMA SkyStride, and AIMA HyHawk. These products, known for their high quality, aesthetic appeal, and performance, drew significant attention and inquiries. AIMA also held a press conference to articulate its commitment to environmental sustainability, fashionable aesthetics, and technological innovation, becoming a highlight of the exhibition.
Expanding Across Southeast Asia: AIMA Sets Trend with New Indonesian Factory
According to data from the China Bicycle Association, China is the world’s largest exporter of electric two-wheelers, producing 80% of the global supply. Furthermore, 90% of the electric two-wheeler supply chain is concentrated in China, and 100% of the original technology also originates from the country. Driven by supportive policies and increased demand from overseas markets, numerous electric vehicle brands are taking proactive measures. “Going global” has become a key strategy in the industry, with Southeast Asia emerging as a popular destination due to its market potential and favorable policy environment.
Taking the Indonesian market as an example, it offers substantial room for growth and potential. In this nation of 276 million people, there are 130 million motorcycles, equating to a 50% ownership rate. Concurrently, the Indonesian government encourages the joint development of the new energy sector and has introduced various policies to advance the “oil-to-electricity” transition. These include subsidies for electric vehicle purchases and enhancements to the supply chain for businesses. Additionally, Indonesia’s rich nickel ore resources provide essential raw materials for the development of the electric two-wheeler industry.
AIMA has had a long-standing strategy for the Southeast Asian market. According to Ma Faming, the General Manager of AIMA’s Indonesia project, AIMA plans to establish a production base in Indonesia to meet local needs for product research and development, supply, and services. This initiative will significantly enhance AIMA’s competitive strength in the Indonesian market and extend its influence throughout Southeast Asia. The future investment in and construction of the AIMA Indonesia factory will mark a significant upgrade in operational models, market expansion, channel development, and brand building. It will also boost the confidence of local dealers, representing a critical step in AIMA’s efforts to penetrate the Southeast Asian market and execute its global brand strategy.
Fashionable Technology, Exceptional Value Products: AIMA Delivers Stylish, Functional, and Valuable Quality Vehicles to Consumers
Globally, there is a universal appreciation for beauty and a curiosity about technology. Guided by policies such as the “Belt and Road” initiative and the “14th Five-Year Plan,” AIMA has transformed its technology strategy and established a new business model for international markets. This has enabled a deep understanding of overseas consumer needs and a precise grasp of their pain points, bringing genuine brand value and product innovations to global consumers. Customer-centricity is the cornerstone of AIMA’s philosophy, with fashion and technology being its distinctive attributes. For years, AIMA has consistently provided products that are “attractive, functional, and valuable.” “We are committed to promoting international cooperation and local brand development, accelerating technological innovation in core components, and aiming to build a leading global brand of electric two-wheelers,” said Luo Jiangan, AIMA’s General Manager of International Business, in an interview with journalists. AIMA has recently been awarded the Frost & Sullivan Global Leadership in Electric Two-Wheelers Certification, underscoring its outstanding global performance and leadership in the electric two-wheeler sector.
At Asiabike Jakarta, AIMA showcased stylish tech vehicles like the AIMA Luna and AIMA Meta Pro, tailored to local policies and consumer needs, receiving widespread acclaim from local distributors. AIMA plans to develop more vehicles that are fashionable, comfortable to ride, quality-assured, cost-effective, and worry-free for purchase, tailored to the preferences of Southeast Asian consumers.
Good products are just the beginning. AIMA has collaborated with MIXUE, a brand well-loved in Indonesia, for a surprising joint promotion. Furthermore, the brand invited the popular Snow King to provide refreshing drinks to attendees at the event. According to Ma Faming, the General Manager of AIMA Technology Group’s subsidiary in Indonesia, AIMA will also initiate a series of brand and retail activities locally. Drawing on the success of the “Star-chasing Music Festival” in China, AIMA plans to organize enjoyable brand events that engage the youth. Starting today, AIMA has established an exclusive partnership with MIXUE Ice Cream in Indonesia to launch a promotional event: “Buy MIXUE Ice Cream, Enter to Win an AIMA Electric Vehicle.” This initiative aims to rapidly familiarize local consumers with the AIMA brand and the superior features of its products.
Undoubtedly, these efforts will further promote AIMA’s expansion in Indonesia and the broader Southeast Asian market. They will enhance AIMA’s visibility and influence in the region, enabling the brand to better serve the Indonesian market and extend its reach across Southeast Asia. By developing products that are tailored to local needs and preferences, AIMA aims to earn greater trust from consumers.
Expanding Globally, Aiming for the World: AIMA Focuses on Comprehensive Overseas Market Development
In the domestic electric vehicle industry, AIMA is undeniably a leader, with its fashionable brand and high-quality vehicles setting industry trends. AIMA is also a pioneer in expanding overseas, aspiring to become a global leader in green urban mobility technology. In recent years, AIMA has continuously revitalized its brand with elements of fashion, luxury, technology, and youth, carving out a unique path of transformation and international expansion distinct from other electric vehicle brands.
As early as 2015, AIMA initiated its global strategy by opening the first flagship store of the Chinese electric vehicle industry in Switzerland, a symbol of Europe’s high-end manufacturing. By 2020, AIMA articulated a new vision to become the world’s leading convenient travel technology company. In 2022, in collaboration with Apple logo designer Rob Janoff, AIMA refreshed its brand visual identity system (VIS) to enhance its youthful and fashionable image. In 2023, it partnered with the international color authority PANTONE to create the year’s trending colors. And by early 2024, AIMA had launched a globalization strategy centered on “brand internationalization.” As an industry leader, AIMA is showcasing the prowess of a global electric two-wheeler brand and leading the Chinese electric vehicle industry to international markets.
Years of strategic market planning have given AIMA a clear direction and comprehensive deployment. At Asiabike Jakarta, AIMA dazzled with its excellent products and brand philosophy, attracting attention from numerous overseas dealers. These efforts will solidify AIMA’s international strategy, accelerate its growth, and enable greater development.
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Name: Jay
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Organization: AIMA TECHNOLOGY GROUP CO.LTD
Website: https://www.aimatech.net/
Release ID: 89128750
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