26/3/2018 – Indonesian content network platform GetCRAFT is currently in talks with potential investors to raise more than US$5 million in a Series A funding round, which is expected to close in the last quarter of 2018.
Previously, the Jakarta-based startup has secured a seed round from 500 Startups and Convergence Ventures in early 2017 to speed up its tech development and expansion into Malaysia and the Philippines.
GetCRAFT offers a platform that enables brands and agencies in Southeast Asia to discover and connect to content creators and marketers across the globe. It currently has more than 4,000 vetted influencers, publishers, videographers, writers, photographers, and designers.
The suppliers mainly come from Indonesia, the Philippines, and Malaysia while we have serviced companies such as Unilever, Nestle, P&G, J&J, Coca-Cola, L’Oréal, Google, Samsung, GE, and Visa.
The platform allows users to filter by country, language service offered, and categories, as well as filtering freelancers by cost or views. It also serves as a platform for companies and agencies manage content creation and sponsored content, while measuring campaign performance, all in one place.
“Despite the fact that brands and agencies can now target more than 50 percent of the world’s population when it comes to being able to discover and hire high-quality creators, no progress has been made whatsoever,” said GetCRAFT’s co-founder and group CEO Patrick Searle
To solve this problem, Searle explained that the funds raised from the upcoming Series A round will be used to fuel the company’s global expansion.
“It’s still in the early days but by the end of 2019, we plan to have offices in every APAC country,” he added.
Since the company’s inception in 2014, Searle said GetCRAFT has been growing at a rate of 10 percent every month. The startup is profitable and connects to 250 brands and agencies on over 3,000 projects which worth a total of more than US$10 million.
Moving forward, GetCraft aims to become the Amazon of the creative industry – creating a platform where it is able to close the gap between brands and content creators.
(This is a reporting by VCNewsnetwork.)
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