Rework, a co-working space startup based in Jakarta has launched a second office in Kuningan, South Jakarta on Thursday.
The new co-working space has an open space and nine private offices, in addition to offering facilities such as meeting rooms, a reading corner, Skype rooms, and a coffee bar. It was fully occupied at the time it was launched.
Rework’s first co-working space was located in the Sudirman area, another one of Jakarta’s busiest business districts.
The company set up its coworking spaces in central business district (CBD) area in order to give ease of access to its members.
“Access and integration are what sets us apart from other coworking startups,” said the Founder and CEO of Rework, Vanessa Hendriadi.
Together with the opening of the new space, Rework has also launched a new app to complement the coworking experience. The app, downloadable via iTunes and Google Play, claims to be the first of its kind in Indonesia to help professionals book and access Rework office locations
“We organize regular meetups upon request from our members to connect with potential clients, investors, mentors as well as business partners. You can have all of this by simply registering as a Rework app member,” said Hendriadi.
The mobile app allows users to book and access Rework office locations, access open member directory, content, and services. It is available for all users through the premium features will only be available for subscribing members.
Currently, Rework houses around 200 members with backgrounds ranging from entrepreneurs, creative professionals, journalists, and VC firms.
Looking at future prospects, Rework says that it plans to partner with brands and partners that are hosting events at Rework space as part of its user acquisition strategy,
“We believe that technology is a crucial part of everything that we are doing now, especially considering our target market, who are very high-tech people, ” Hendriadi explained.
Rework has also recently inked partnership with lifestyle and hospitality group Ismaya to release a special edition Rework-Ismaya Lifestyle Card, allowing users to enjoy a lifestyle in which work and play can go hand-in-hand.
Besides, the partnership will also allow Rework users to book workspaces in the Ismaya’s locations all across Indonesia, in addition to helping Rework in designing the interior of the co-working space and providing the coffee bar service through its coffee shop chain Djournal.
Rework faces existing challenges in the market, including GoWork in Central Jakarta and government-owned Jakarta Creative Hub.
By Vivian Foo, VCNewsNetwork
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